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Chris Bulla
Marketing Officer
Chris Bulla, as the NC Zoo’s Marketing Officer, supervises the department responsible for zoo public information and media relations, branding, advertising, promotions, special events, group sales and Internet development. Her department is responsible for support of the Zoo’s mission --conservation, education and recreation-- by building public awareness, crafting visitor expectations, increasing annual attendance and driving park revenue to ensure positive outcomes.
Chris attended the University of Kentucky and the University of North Carolina at Greensboro, receiving her B.A in Communications Studies with a minor in English. She has served the North Carolina Zoo in various roles over her 25-year career. Chris was the Zoo’s first Special Events Coordinator and worked as the Zoo Society’s Marketing Manager. She was also a vendor for both the Zoo and Zoo Society providing web-based applications in her position as co-founder, equity partner and Director of Marketing for webslingerZ, Inc., a Chapel Hill, NC, based internet solutions provider. In this position, Chris created the opportunity and resources for development of the Zoo Society’s original website and the Zoo’s first award-winning conservation education websites--The Elephants of Cameroon and The Red Wolves of Alligator River.
Chris worked closely with the Zoo in her previous role as Executive Director of Randolph County Tourism, promoting destination marketing. Under Chris’s leadership; the tourism office received the NCACVB Destination Marketing Achievement Gold Award for Best Niche Marketing Piece for the 2005/06 Seagrove Area Travel Guide, the NCACVB Destination Marketing Achievement Platinum Award for Best Consumer Print Advertisement for the 2005/06 NC Travel Guide Ad, and the International Academy of Digital Arts & Sciences “Webby Worthy” Official Selection in the Ninth Annual Webby Awards for its website.
In 2008, after two years of service, Chris moved from her role as the zoo’s marketing contractor into her current position as Marketing Officer. She serves on the board of directors for North Carolina Travel Industry Association and was awarded the 2009 Travel Marketing Professional (TMP) distinction from the Southeast Tourism Society for her participation in the three-year tourism career development program.
She resides in Asheboro and participates as an active member of her community through multiple service and affinity organizations.
To contact Chris Bulla:
By Phone1.800.488.0444 or 336-879-7207
By Email By MailNorth Carolina Zoo
4401 Zoo Parkway
Asheboro, North Carolina
27205